When people talk about the phrase “location, location, location”, it’s not just a catchy saying, it’s still one of the biggest factors in what makes a property desirable. While the style of a kitchen or size of a garden might grab attention, the lifestyle that comes with a home’s location is often what seals the deal.

There’s plenty happening across Shrewsbury, Telford, Stafford, Cannock and Wolverhampton that shows exactly why location matters just as much as the bricks and mortar.

Shrewsbury  is always buzzing in summer and August brings riverside walks in full bloom, bustling markets including the Farmers Market and Made in Shropshire: Artisan Fair, and open-air performances in The Quarry, such as the Shrewsbury Folk Festival. Other highlights include the Coracle World Championships, Shrewsbury Steam Rally and Shrewsbury Arts Trail. Living close to these attractions means you can enjoy them on your doorstep rather than planning a day trip. Buyers often imagine themselves strolling to events like these and that lifestyle appeal can be priceless.

Telford  Town Park is a summer hotspot with its play areas, mini-golf and seasonal events. With easy access to Ironbridge Gorge’s summer activities, it’s a location that appeals to families and history lovers alike. Properties near well-kept green spaces and family attractions often attract higher interest and achieve quicker sales. Some of the events coming up in Telford include the Balloon Fiesta, Weston Park’s Summer Fiesta, the Ironbridge Gorge World Heritage Festival and the Ironbridge Coracle Regatta.

Stafford  offers a great blend of community life and convenience. Enjoy scenic walks around the town, including Victoria Park and the grounds of Stafford Castle, which hosts a variety of family-friendly events throughout the summer, including their Summer Trail. Just a short distance away, the Staffordshire County Showground hosts larger events such as agricultural shows, live music and festivals that draw visitors from across the region. In the town centre, Stafford Town Square also comes alive with markets, live music and seasonal events such as the Farmers Market and Food and Music Festival. Homes within walking distance of these attractions often stand out to buyers seeking the perfect balance between a lively town centre and peaceful residential streets. 

Cannock  Chase is in its summer prime come August, with trails for walking, cycling and horse riding. For buyers who value fresh air and weekend adventures, being close to a national treasure like this is a major selling point. Hednesford Park hosts the annual Hednesford Festival, featuring a funfair, live entertainment and community stalls. This event fosters a strong sense of community, making nearby properties attractive to families and individuals seeking a vibrant neighborhood.  

Wolverhampton’s  calendar is filled year-round with art exhibitions, theatre performances and live music at the Wolverhamoton Grand Theatre. The Mander Centre regularly hosts family-friendly events and Artisan Fairs, while street food festivals add flavour to the city’s social scene. For those who enjoy the best of both worlds, being close to West Park or Bantock Park offers beautiful green space within easy reach of vibrant city life, a combination that’s always appealing to buyers.

Why Location Matters

Proximity to local events, beautiful parks, scenic walks and vibrant town centres all enhance the lifestyle appeal of a property and can have a real impact on its value. Buyers are often drawn to homes that offer easy access to attractions, green spaces and community events, as these features help them picture the life they could enjoy there. From riverside strolls and historic landmarks to lively markets and family days out, the surroundings can be just as important as the property itself.

The towns we work in offer so much more than the events mentioned in this blog, with year-round festivals, markets, exhibitions and countless independent events that bring each community to life. Whether it’s a summer fair, a cosy winter market, or a hidden gem of a music night, these vibrant local experiences make a location truly special.

If you're considering selling your home, highlighting its proximity to local events can be a compelling selling point. For more information on how to market your property's location effectively, contact us today.